GET YOUR BUSINESS FOUND BY AI
GEO helps businesses improve how their brand, services, expertise and location are understood across AI-powered search.
Customers Are Asking AI Instead of Just Searching Google
AI-powered search is changing how people discover, compare and choose businesses.
Generative Engine Optimisation
Generative Engine Optimisation, commonly called GEO, is the process of improving the information surrounding a business so AI-powered search systems can more easily discover, understand and use that information.
GEO works alongside traditional SEO and local search. It is not about replacing SEO.
FIND OUT WHERE YOU STANDThink of it this way:
SEO helps search engines find your website.
GEO helps make your business information easier for generative AI systems to understand and use.
The strongest strategy combines both.
We Build the Foundations AI Needs to Understand Your Business
Our GEO services focus on the technical, content, entity and authority signals that make your business easier to interpret.
AI Visibility Monitoring
Test relevant customer questions across AI-powered search environments and monitor how your business appears over time.
AI-Friendly Content
Improve website content so important information is clear, structured and useful for both people and search systems.
Schema & Structured Data
Implement and improve appropriate structured data so key business information can be represented more clearly to search systems.
Entity Building
Strengthen the connections between your business, brand, services, people, locations and trusted online sources.
Local GEO
Strengthen the relationship between your business, services and geographic locations so local intent is easier to interpret.
Digital PR & Authority
Build credible third-party signals and relevant online references that support your brand’s digital authority.
Competitor AI Research
Identify which businesses are appearing in relevant AI answers and investigate the signals contributing to their visibility.
Content Gap Analysis
Identify questions, topics and information your customers need that your website currently does not answer clearly.
Ongoing GEO Strategy
Continuously improve, measure and adapt your AI visibility strategy as search behaviour changes.
A Business Doesn’t Become AI Ready With One Trick
We approach GEO as a complete digital visibility system.
Make Your Business Easier to Understand
GEO isn’t about stuffing your website with AI keywords. It’s about making the information about your business clearer, more complete and more connected.
Without a GEO Strategy
- Important information may be difficult to find.
- Business information may be inconsistent.
- Customer questions may not be answered clearly.
- Business entities may be poorly connected.
- Competitors may have stronger digital signals.
With a Stronger GEO Foundation
- Important business information is clearly structured.
- Website content answers customer questions.
- Relevant structured data supports key information.
- Your business identity is better connected online.
- Visibility can be measured and improved over time.
Any Business That Wants to Be Found
GEO can be especially valuable for businesses where customers research, compare and ask for recommendations before buying.
Find Out How AI Currently Sees Your Business
Before investing in GEO, start with the facts. Request your FREE ADS247 AI Visibility Audit.
GET MY FREE AI VISIBILITY AUDITSEO + Local Search + GEO + AI Visibility
GEO shouldn’t exist in isolation. The strongest strategy connects your website, local presence, content, structured data, business entity and online authority.
That’s the foundation of the ADS247 AI READY™ approach.
Generative Engine Optimisation Questions
What is GEO?
GEO stands for Generative Engine Optimisation. It refers to strategies designed to improve how clearly a business and its information can be discovered, understood and potentially referenced by AI-powered search systems.
Is GEO the same as SEO?
No. SEO focuses heavily on helping websites perform in traditional search environments. GEO adds strategies focused on how information is interpreted and used by generative AI and conversational search systems. The two work together.
Can ADS247 guarantee that AI will recommend my business?
No. AI-generated recommendations can vary by platform, query, location, context and other factors. ADS247 does not guarantee a specific AI ranking or recommendation. We focus on measurable improvements to the digital signals and information surrounding your business.
What does ADS247 GEO optimisation include?
Depending on the programme, services can include AI visibility monitoring, content optimisation, structured data, entity development, local GEO, competitor research, content gap analysis and digital authority building.
Do I need a new website?
Not necessarily. GEO improvements can often be made to an existing website by improving its content, structure, technical foundations and supporting digital presence.
How do I know if my business needs GEO?
Start with an AI Visibility Audit. It provides a practical starting point by identifying how your business currently appears in relevant AI-powered searches and where opportunities may exist.
DON’T WAIT FOR AI TO FIND YOUR COMPETITOR FIRST.
Find out how visible your business is today and discover what you can improve.
GET MY FREE AI VISIBILITY AUDITADS247 AI READY™ • SEO • Local Search • GEO • AI Visibility
